Whats the big secret I here you ask….well you’ll be disappointed….its TRAFFIC. Particularly traffic coming from Google will get you higher placement in Google and increased Pagerank. Get Google traffic and as a gift they will reward you with more Google traffic.

So how do we achieve this extra traffic through Google. Well using the usual SEO techniques is a great start but I also found that taking out an Adwords campaign for a website, increased its traffic and also improved my organic lsiting for the keywords I was bidding for in my Adwords campaign. I suppose some would call this an conflict of interest and maybe a bit dodgy of Google but if the Search algorithm works on equations that include how much traffic a website gets then this will obviously affect it.

Anyway I just thought I would share these observations and point out how important it is to optimise your website!